Can Scientists Correlate the Language Used in Tweets with Twitter Users’ Incomes?

In the centuries since William Shakespeare wrote one of Juliet’s most enduring lines in Romeo and Juliet that “A rose by any other name would smell as sweet”, it has been almost always been interpreted as meaning that the mere names of people, by themselves, have no real effect upon who and what they are […]

Twitter and Facebook are Rapidly Rising Across All Major US Demographic Groups as Primary News Platforms

Cutting across five fundamental demographic segments, Twitter and Facebook are now the primary sources for news among the US population. This was the central finding of a new report issued on July 14, 2015 by the Pew Research Center for Journalism and Media entitled News Use on Facebook and Twitter Is on the Rise by […]

The Advent of Social TV: Commercial and Creative Impacts of Using Twitter Activity Metrics Upon What Audiences Now See

[This post was originally uploaded on July 31, 2014. It has been updated below with new information on December 19, 2015 and then on March 11, 2015.] July 14, 2014 Post: Nielsen is a long-established and industry leading firm in measuring, analyzing and reporting upon media deployment, usage and audiences. Their services also include a […]

2015 Super Bowl TV Advertisers are Evaluating the Data Generated from Their Twitter Hashtags

A remarkable moment in modern advertizing occurred during the 2013 Super Bowl when the power temporarily went out at the Superdome stadium in New Orleans. Oreo cookies quickly put out a tweet with an accompanying photo that read “Power Out? No problem. You can still dunk in the dark.” It has since been widely heralded […]

Visualization, Interpretation and Inspiration from Mapping Twitter Networks

[This post was originally uploaded on September 26, 2014. It has been updated below with new information on February 5, 2015.] Have you ever wondered what a visual map of your Twitter network might look like? The realization of such Twitter topography was covered in a terrific post on September 24, 2014 on socialmediatoday.com entitled […]

Twitter Invests $10M in Establishing the Laboratory for Social Machine at MIT

The astronomical diversity of Twitter users and topics never ceases to expand and amaze. Everyone and their neighbor from #anthropologists to #zoologists and countless others post approximately 500 million Tweets each day. This produces a virtual ocean of highly valuable data and accompanying analytics that have found applications in, among a multitude of other areas, […]

Ethical Issues and Considerations Arising in Big Data Research

In 48 of 50 states in the US, new attorneys are required to pass a 60 multiple-choice question exam on legal ethics in addition to passing their state’s bar exam. This is known as the Multistate Professional Responsibility Examination (MPRE). I well recall taking this test myself. The subject matter of this test is the […]

Digital Smarts Everywhere: The Emergence of Ambient Intelligence

The Troggs were a legendary rock and roll band who were part of the British Invasion in the late 1960’s. They have always been best known for their iconic rocker Wild Thing. This was also the only Top 10 hit that ever had an ocarina solo. How cool is that! The band went on to […]

LinkNYC Rollout Brings Speedy Free WiFi and New Opportunities for Marketers to New York

Back in the halcyon days of yore before the advent of smartphones and WiFi, there were payphones and phone booths all over of the streets in New York. Most have disappeared, but a few scattered survivors have still managed to hang on. An article entitled And Then There Were Four: Phone Booths Saved on Upper […]

The Mediachain Project: Developing a Global Creative Rights Database Using Blockchain Technology

When people are dating it is often said that they are looking for “Mr. Right” or “Ms. Right”. That is, finding someone who is just the right romantic match for them. In the case of today’s rapid development, experimentation and implementation of blockchain technology, if a startup’s new technology takes hold, it might soon find […]