The Mediachain Project: Developing a Global Creative Rights Database Using Blockchain Technology

When people are dating it is often said that they are looking for “Mr. Right” or “Ms. Right”. That is, finding someone who is just the right romantic match for them. In the case of today’s rapid development, experimentation and implementation of blockchain technology, if a startup’s new technology takes hold, it might soon find […]

Summary of the Media and Tech Preview 2016 Discussion Panel Held at Frankfurt Kurnit in NYC on December 2, 2015

GPS everywhere notwithstanding, there are still maps on the walls in most buildings that have a red circle somewhere on them accompanied by the words “You are here”. This is to reassure and reorient visitors by giving them some navigational bearings. Thus you can locate where you are at the moment and then find your […]

Watson, is That You? Yes, and I’ve Just Demo-ed My Analytics Skills at IBM’s New York Office

I don’t know if my heart can take this much excitement. Yesterday morning, on July 29, 2015, I attended a very compelling presentation and demo of IBM’s Watson technology. (This AI-driven platform has been previously covered in these five Subway Fold posts.) Just the night before, I saw I saw a demo of some ultra-cool […]

New Analytics Process Uses Patent Data to Predict Advancements in Specific Technologies

John Oliver did a brilliant and hilarious takedown of patent trolls on his April 19, 2015 edition of his Last Week Tonight show. He raved about the absurdity of such companies who buy up patents and yet produce nothing much themselves other than lawsuits to enforce theses patents. As he said, this is a form […]

Studies Link Social Media Data with Personality and Health Indicators

[This post was originally uploaded on January 27, 2015. It has been updated below with new information on March 20, 2015 and February 26, 2018.] Reports of two new studies were issued recently describing meaningful connections between the predictive value of Facebook Likes and personality types, and next the parsing of language in Tweets to […]

The Advent of Social TV: Commercial and Creative Impacts of Using Twitter Activity Metrics Upon What Audiences Now See

[This post was originally uploaded on July 31, 2014. It has been updated below with new information on December 19, 2015 and then on March 11, 2015.] July 14, 2014 Post: Nielsen is a long-established and industry leading firm in measuring, analyzing and reporting upon media deployment, usage and audiences. Their services also include a […]

Twitter Invests $10M in Establishing the Laboratory for Social Machine at MIT

The astronomical diversity of Twitter users and topics never ceases to expand and amaze. Everyone and their neighbor from #anthropologists to #zoologists and countless others post approximately 500 million Tweets each day. This produces a virtual ocean of highly valuable data and accompanying analytics that have found applications in, among a multitude of other areas, […]

Text Analysis Systems Mine Workplace Emails to Measure Staff Sentiments

Have you ever been employed in a genuinely cooperative and productive environment where you looked forward each day to making your contribution to the enterprise and assisting your colleagues? Conversely, have you ever worked in a highly stressful and unsupportive atmosphere where you dreading going back there nearly every day?¬† Or perhaps you have found […]

Ledger Domain: How and Why Marketers Can Improve Their Implementations of the Blockchain

Is there any product, service or technology out there today that’s just a click away from offering people the virtual equivalent of a cure for the common cold that costs less than a dollar and tastes better than chocolate? No, of course not. But as new innovations inevitably rise and fall along the waves of […]