[This post was originally uploaded on October 21, 2014. It has been updated below with new information on January 30, 2015.]
Infographics seem to be appearing in a steadily increasing frequency in many online and print publications. Collectively they are an expressive informational phenomenon where art and data science intersect to produce often strikingly original and informative results. In two previous Subway Fold posts concerning new visual perspectives and covering user data about LinkedIn, I highlighted two examples that struck me as being particularly effective in transforming complex data sets into clear and convincing visual displays.
Recently, I have come across the following resources about inforgraphics I believe are worth exploring:
- A new book entitled Infographics Designers’ Sketchbooks by authors Steven Heller and Rick Landers is being published today, October 14, 2014, by Princeton Architectural Press. An advanced review, including quotes from the authors, was posted on October 7, 2014 entitled A Behind-the-Scenes Look at How Infographics Are Made on Wired.com by Liz Stinson. To quickly recap this article, the book compiles a multitude of resources, sketches, how-to’s, best practices guidelines, and insights from more than 200 designers of infographics. Based upon the writer’s description, there is much value and motivation to be had within these pages to learn and put to good use the aesthetic and explanatory powers of infographics.
- DailyInfographic.com provides thousands of exceptional examples of infographics, true to its name updated daily, that are valuable for both the information they present and, moreover, the inspiration they provide to consider trying to design and prepare your own for your online and print efforts. This page on Wikipedia provides an excellent exploration of the evolution and effectiveness of infographics.
- Edward Tufte is considered to be one of the foremost experts in the visual presentation of data and information and I highly recommend checking out his link rich biography and bibliography page on Wikipedia and more of his work and other offerings on his own site edwardtufte.com.
- October 15, 2014 UPDATE: Yesterday, soon after I added this post, I read about the publication of another compilation of the year’s best in this field in US entitled The Best American Infographics 2014 by Gareth Cook (Houghton Mifflin Harcourt). This appeared in an article about the publication of this new book on Scientific American.com in a post there entitled SA Recognized for Great Infographics by Jen Christiansen. This collection includes two outstanding infographics that have recently appeared in Scientific American about the locations of wild bees and the increasing levels of caffeine in various drinks, both of which are reproduced on this page. (One location where I would not like to, well, bee, is where these two topics intersect to produce over-caffeinated wild bees. Run!)
Please post any comments here to share examples of infographics that have impressed you or impacted your understanding of particular concepts and information.
January 30, 2015 Update:
Consisely Getting to the heart of succeeding with this web-ubiquitous form of visual display of information is a very practical new column by Sarah Quinn entitled What Makes a Great Infographic? , posted on January 28, 2015, on SocialMediaToday.com. I highly recommend clicking through and reading it in full for all of its valuable details. I believe it is a timely addition to anyone’s infographic toolkit.
I will briefly sum up, annotate and add some comments to Ms. Quinn’s five elements to get an infographic to potential greatness. (The anagram I have come up to help commit these points to memory by using their first letters is: Try make your effort a GooD ACT):
1. A Targeted Audience: Research your audience well so that your infographic becomes a must share for them. As a part of this, focus upon what problem they may have that you can solve for them and use the infographic to provide solutions to it. Further, establish a persona define the ideal audience you intend to reach and then address them. (Personas are often the cornerstones of marketing and content strategy campaigns.)
2. A Compelling Theme: Your infographic depicts “your story’ and must strongly relate with your brand’s identity. The representative sample used in this article is entitled “Food Safety at the Grill” which does an effective job of guiding and educating the reader while simultaneously representing the infographic author’s brand.
3. Actionable Data: This should be thoroughly researched and the numbers threaded throughout the graphical display. In effect, the data should support the solution and/or brand you are presenting.
4. Awesome Graphics: Quite simply, it must be aesthetically pleasing while presenting the message. Indeed, the graphics’ quality will form an effective narrative. If you are outsourcing this, Ms. Quinn provides seven helpful guidelines to help instruct the graphics contractor.
5. Powerful Copy: This is just as important as the display and should include “powerful headlines” is presenting your message. As with the targeted audience in 1. above, so to should the text be compelling enough so that readers will be motivated to share the infographic with others.