Optimizing the Time You Have Available for Reading

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“On the Platform, Reading”, Image by Mo Riza

There is too much to read every day and the amount of it never seems to stop growing! We are swamped with such a multitude of bits and atoms in the forms books, newspapers, magazines, blogs, websites and apps that no one can possibly get through everything that he or she intends to read. Nonetheless, we live in an age where information is a ubiquitous and a uniquely valuable form of currency.

While there have been countless presentations and publications on how to tame “information overload“, many of them worthwhile, the need for some new methods is always welcome. There are no absolutely right or wrong ways to increase your consumption of text on paper and on-screen, but rather, a growing choice of methods that meets your individual preference and capabilities.

Surely, no one has figured out how to increase the amount of time in each day. It is finite and that’s that. Nonetheless, there are many active and motivated readers out there who have learned to make better use of the time they can allocate for reading. These benefits are found both in terms of the quantity of material they can cover, their comprehension of it, and their retention for subsequent recall, application and synthesis.

Sue Shellenbarger, the writer for The Wall Street Journal who write the (always excellent, imho) Work and Family column, published a very helpful and insightful piece entitled Get Down to Magazine Zero: Reading Faster and Smarter, in the March 11, 2015 edition of the paper. (The article appears on WSJ.com under the different title of How to Declutter Your Magazine Pile.) I will first summarize, list and add some comments to the methods described in this article and then add a series of my own suggestions in this never-ending quest to stay up-to-date.

According to Shellenbarger’s own research and the people and experts she interviewed, the following alternatives can help to optimize your reading time:

  • Confining your Facebook usage to a weekly stop limited to industry news. Likewise, reduce the time you spend watching TV and use the time for reading.
  • Passing up Wi-Fi availability on plane flight and instead dedicating that time for reading.
  • Listening to audio-books while on public transportation, walking or exercise.
  • Employing a strategy called “Always be reading” or ABR. That is, to always have reading material with you during any activity where you might have some time to yourself such as commuting or waiting in line. I have always followed ABR to the, well, letter. I never leave home or even go to the laundry room (which, btw, can be quite conducive to reading soap operas), without something to read.
  • Printout or email yourself important articles for later access and review.
  • Trying out one or more of the seven downloadable apps for mobile devices listed in an accompanying sidebar to this article. They provide convenient support for users to “compile, organize and prioritize” items you have selected for later viewing. Of these, I have used Flipboard and found it to be quite helpful. Another hugely popular app in this space and for other useful online gathering and drafting function is Evernote.
  • Meeting with friends on a regular basis who have some expertise in particular area of interest to you and, in turn, you know about a field of interest to them.
  • Setting the timer on your smartphone for a fixed period each day devoted exclusively to reading and use it to maintain your reading schedule.
  • Prioritize your reading material on a continual basis in order to elevate or eliminate each item accordingly.
  • Consider taking a speed reading course.
  • Other interesting sites mentioned include Summary.com which offers executive summaries of books, and NextIssue.com is a subscription site gateway to  unlimited access 140 magazines.

Here are some of my own suggestions:

  • Make good use of the Bookmarks in Firefox or the Favorites in Internet Explorer to mark and save the sites your frequently visit. This provides ready one-click access to all of them. Moreover, you can easily organize them into lists, folders and sub-folders according to your browsing needs.
  • Try your browser’s RSS function to “push” content of interest out to you as soon as it is posted online.
  • For scanning through a concise and self-vetted series of sites and blogs of interest to you, I find that using the browser bookmarks on my tablet and smartphone to be a very expedient means of staying current. (See the sixth bullet-point above again for apps that can assist with this.)
  • Set up an additional Twitter feeds to dedicate entirely as your own newsreader. Rather than using this for any interactive or communications purposes, limit this for personally curated content only.
  • Try setting up a few Google Alerts with its fine-grained filters to deliver news to your Google account.
  • Keep current on newly published books by regularly reading book reviews. The book sections of The New York Times and The Wall Street Journal are great places to begin.
  • Use Amazon.com to research books, authors and topics of interest to you. Likewise, follow some of the links to the books recommended on the pages you are perusing. For a more retro version of this, I highly recommend wandering around a bookstore and seeing where it takes you in terms of discovering new titles and writers. (If you are in or near New York, there is no better place anywhere to do this than The Strand Bookstore.) I also recommend visiting GoodReads.com as an endless virtual well of book recommendations.
  • Set up self-imposed deadlines and goals to try to get through everything you deem important. For example, I will finish this book by X date; I will finish 25 books this year; I will finish all of my online or on paper subscriptions before the next issues are posted and/or mailed; and so on.

The Advent of Social TV: Commercial and Creative Impacts of Using Twitter Activity Metrics Upon What Audiences Now See

Image by Arti Dandhu

“Sensory Overload”, Image by Arti Sandhu

[This post was originally uploaded on July 31, 2014. It has been updated below with new information on December 19, 2015 and then on March 11, 2015.]

July 14, 2014 Post:

Nielsen is a long-established and industry leading firm in measuring, analyzing and reporting upon media deployment, usage and audiences. Their services also include a similar range of sophisticated services concerning consumer behavior and products.

A fascinating new report appeared on their sites Newswire section on June 2, 2014 entitled This TV Season’s Biggest Moments on Twitter that chronologically mapped which US TV shows from September 2013 through May 2014 generated the greatest volume of traffics and postings on Twitter. The categories included:

  • Greatest Reach
  • Most Tweets
  • Greatest Activity and Reach
  • Most Impressions
  • Most Tweets Per Unique
  • Most Tweets and Tweets Per Minute

Each of these data points is clearly explained and includes the names of the shows, their corresponding data generated by these massive amounts of Twitter activity, and the hashtags and handles involved. In a single screen, this data visualization is a terrific example of how to present so much information that is belied by its elegant and informative design.

Moreover, the value of this data must be highly significant in a multitude of ways to, among others, advertisers, entertainment companies, media planners and producers, content strategists and marketers, and demographers in assessing their respective audiences and clients.

December 19, 2014 Update:

For me, the best story told on TV during the 2014 season was – – in a fictional world where “brains” take on an entirely different significance – –  The Walking Dead on AMC in terms of the extraordinary number of tweets about ongoing adventures Sheriff Ricky and the Grimes Gang. This was covered on Nielsen.com on December 15, 2014 in a post entitled Tops of 2014: Social TV.  TWD averaged twice as many tweets as its next competitor in the ongoing series category. As I read scores of TWD tweets on the mid-season finale myself, everyone will miss you, Beth.

March 11, 2015 Update:

We are now experiencing the emergence of what is being called Social TV, a phenomenon where Twitter and other social media traffic and sentiment data and metrics are exerting significant influences upon on-air advertising campaigns, audience perceptions and creative choices. Just to cite another example of this is the contemporaneous two-screen experience audiences can now join on shows such as The Walking Dead.

Scientific support for the relevancy, accuracy and scalability of Twitter data and metrics on individual TV shows continues to grow. Persuasive new evidence was released on March 9, 2015, in a report authored by Nielsen entitled Social TV: A Bellwether for TV Audience Engagement. An informative article on this report was also published in yesterday’s edition of The New York Times entitled Social Study of TV Viewers Backs Twitter’s Claims to Be Barometer of Public Mood by Vindu Goel. I will sum up, annotate and comment on this article and supplement this with a look at the Nielsen report itself. I very highly recommend clicking through and reading both of them in their entirety.

Nielsen used 300 people in a study of their brain activity while they watched eight selected shows in an effort to find the level of correlation to their volume of tweets about the same content. The results showed a significantly close correlation. The Nielsen report contains a concise graph of the data that  visually  charts this point at 79.5%.*

As a result, researchers can now accurately assess the level of a particular show’s “depth of engagement” of its audience with the events as they unfolds on the small screen. Moreover, this is not only for the show itself, but on a more granular level on a scene-by-scene basis. Thus, this study and report reaffirms Twitter’s assertions that its data accurately represents its platform’s real-time engagement of its users in real-time during a show’s broadcast, as well as a show’s “popularity”.

Most importantly, this data and its interpretations can be used to sell ads to advertisers looking to best maximize their expenditures in their efforts to most effectively reach the audiences they are seeking for their  services and products.

Twitter data and metrics can also be used for predicting potential audiences for new shows even before they premiere, according to a report Nielsen released on January 15, 2015 entitled Must See TV: How Twitter Activity Ahead of Fall Season Premieres Could Indicate Success.

Nonetheless, neither Nielsen nor Twitter have addressed the key issue of the degree to which the volume of Twitter traffic actually increase the size of the viewing audience.

Nielson is planning another study to evaluate the impact of Twitter activity concerning TV ads upon the audiences who view them. (Might I suggest starting with this current TV ad about Mountain Dew Kickstart that has been viewed nearly 6.5 million times on YouTube and makes me laugh out loud every time I see it!)

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*   Issues concerning the distinctions between correlation and causation were raised in two recent Subway Fold posts on November 27, 2014 entitled Minting New Big Data Types and Analytics for Investors and then on January 27, 2015 in a post entitled Studies Link Social Media Data with Personality and Health Indicators.